"With more than 600 visitors to the suite during the 2-day conference, many attendees told our staff that the S'mores suite was the talk of the conference and that it was their favorite of all of the sponsors"
- Hershey's Company PR case study
Hershey's Immersive Graphics
The Hershey Company and Kraft Foods partnered to create an immersive two-room activation site. I designed floor-to-ceiling wraparound graphics transforming the spaces into a campsite, a backyard grill scene, a kitchen, and a living room with a fireplace. Sprinkled throughout were elements branded with Hershey's chocolate, Kraft Jet-Puffed marshmallows, and Honey Maid graham crackers.
