Jack Lovell

Every month BARK creates a unique theme for its collection of dog toys, requiring entirely new art and graphics. I designed key art for each theme and directed the rollout across various media and channels. Collaborations with renowned licensing partners enabled us to feature beloved characters, adding an extra layer of excitement for our subscribers.

I led design and rollout of Bark's 360 digital campaigns and licensing partnerships.

BARK partnered with Rudolph the Red-Nosed Reindeer for a festive holiday campaign. I led design, art direction, and rollout across all media for multiple promotions, waves of ads and special items.
Tapping into our spiritual side we created tarot card inspired graphics to help promote the zodiac themed toys.
Ski slope-inspired designs for the Mutt Mountain Slopes campaign.
Retro coupon ads for National Dog Day.